C (Carl) Laugesen, Wonderland of the Pacific, c 1935
Tourist Department, Chromolithograph
This young Māori woman, enveloped in a kahu kiwi (kiwi feather cloak), featured in a wide range of tourism promotions in the mid-1930s. She was part of a tradition that began in the late nineteenth century with postcard images, frequently showing young and attractive women. In the following decades such subjects became less ethnographic and conformed increasingly to European notions of glamour. This image of New Zealand concentrates on its natural and scenic attractions – mountain peaks and geysers and Māori culture, with the Chateau Tongariro, located at the centre of the composition. Artist Carl Laugesen has managed to include his initials in the traditional taniko (woven) border and has also drawn a parallel between the border and the geometric typeface of New Zealand.